Projector House Titles

Published, Nov 2026

You’re on a first date. It’s literally in the first minute. You’ve barely ordered a coffee, and the person you’re there to get to know—a virtual stranger at this point—leans in for a kiss.

They should know better, right? Yes, of course they should. But this same mistake is made thousands of times a day in the world of marketing. Companies put out ads that immediately ask you to “click here” or “buy now” before you really even know who they are. It’s the same as rushing the kiss. And we react the same way. We get the heck out of there.

Whatever the new marketing tools and tech may change—and they always change plenty—there are some things that never change... things we’ve all learned from dating and building relationships. This book is a guide to recognizing those unchanging truths.

Published, April 2026

Every day brings a new doomsday headline, a sci-fi warning from a tech bro CEO, or an ad campaign designed to make a software update look like magic. We’re worried for our jobs, our global economic systems, and things as deep as truth and meaning. The worry you feel is no accident. It’s been manufactured to make you feel like you are already falling behind. But there’s good news.

With DON’T PANIC, HERE’S THE TRUTH ABOUT AI, you need neither a computer science degree nor a bunker and ammo cache to survive the future. You have a needed translator. One who doesn’t have anything to sell you but a bit of properly researched context. One informed by the halls of tech and an understanding of the way to weed through what’s real and what’s purely designed to sell clicks or make stock prices climb.

Published, Jan 2022

Cars are central to life today. And in the next ten years, virtually everything we assume about cars is going to change radically.

Autonomous and electric vehicles are vaulting us into a new era. These technologies will change the way cars look and sound. They’ll transform car ownership, auto dealerships, automotive manufacturing, and even how we identify with our cars. And there will be a ripple effect reshaping cities, disrupting industries, and shifting the balance of world politics.

In MINUTES TO THE FUTURE OF CARS, we’ll get to know the innovations of autonomous and electric vehicles. We’ll hear from thought leaders in automobiles, energy, marketing, and futurism. And we’ll explore the changes all of this innovation and disruption will bring.